At Afrocenchix, we don’t cut corners – we put your health first, always. Sustainability and ethics aren’t just
buzzwords for us, they’re non-negotiables. People and planet before profit? That’s our standard.
Haircare should be simple, not stressful. That’s why we blend safe, effective, vegan ingredients into products that
slot effortlessly into your routine – giving you results you can see and feel.
We know Afro, tightly coiled, and curly hair inside out. Our formulas are crafted with your texture in mind, but
designed to work beautifully across every curl, kink and coil. Because inclusive haircare isn’t optional – it’s essential.
HOW IT ALL BEGAN
Back in 2008, two uni friends turned a haircare nightmare into a movement. After one struggled with hair loss and eczema triggered by chemical relaxers, they decided enough was enough. The goal? Products that actually care for Afro and curly hair — without the harsh stuff.
Armed with a love of chemistry (and some DIY lab equipment), they started mixing natural ingredients, determined to crack the code. The result? The very first batch of Soothe Scalp Oil.
Spoiler: it sold out at a local fair — proof the community had been waiting for better options
all along.
From the start, Afrocenchix stood for safe, ethical, vegan products that put people and the planet before profit. Awards followed — Ethical and Sustainable Business Innovation in 2010, Bright Ideas in 2015 — and so did growth. Fast forward to today, and Afrocenchix is proudly London-based with a cosmetic science dream team creating products that are science-backed, curl-approved, and communityloved.
OUR PRODUCTS
Here’s the truth: great products don’t happen by accident. Every Afrocenchix formula is crafted by our in-house cosmetic science team, tested to perfection, and held to worldclass standards in our South African manufacturing facilities. If it’s not safe, effective, and family-approved, it doesn’t make the cut.
That’s why you’ll never find SLS, artificial fragrance, or parfum in our bottles. Our promise is
simple: products that work without compromise. (Yes, our families use them too — so you know they’re packed with the good stuff only.)
From Birmingham to the world, Afrocenchix has reached customers in 54 countries and counting — from India to Ghana to Canada. Oh, and we made history as the first British Afro haircare brand in a major retailer when we partnered with Whole Foods. So when you choose Afrocenchix, you’re not just caring for your hair — you’re part of a movement rewriting the rules of haircare.
ETHICAL PRACTICES
For us, ethics isn’t a trend — it’s the foundation. Afrocenchix is proof that a brand can be sustainable, cruelty-free, and community-driven without compromise. Our products are vegan-certified, made with eco-friendly preservatives, and powered by responsibly sourced ingredients — like our organic, fair trade shea butter straight from a cooperative in Ghana.
We pay fair wages, champion farmers, and obsess over sustainability down to the last detail: 100% recyclable bottles, plant-based compostable shipping materials, and organic ingredients wherever possible.
But we’re not stopping there. With our eyes on Fair Trade certification and B Corp status, every Afrocenchix purchase is a vote for a better future — one where haircare puts people and the planet before profit.
Award-winning and values-led, we’re here to prove that ethical is premium. Because the little choices? They add up to real change.